Church Marketing II

When I returned home from work yesterday, I had yet another direct mail piece from another new church start. This slick ad promoted the quality of the new members, which included "CEOs and soccer moms." There was little about Jesus, the Gospel or theology, but there was an entire section about the new pastor. Although I had never heard of the guy - who looked about 35 - apparently he is very famous and once had the world's largest youth ministry. He also apparently is a best-selling author; but again, I had never seen on of his books.